Holiday Sales Campaign

GOALS:

Each winter glassybaby releases a line of exclusive, limited edition holiday products. They tasked Project Bionic with increasing awareness of these special product offerings to current and in-market customers.

We needed to get the message out to as many people as possible, to grow their social audience, encourage engagement with holiday themed content, drive traffic to the website, and ultimately increase purchases among both new and existing customers.

STRATEGY:

To achieve these goals, we implemented a full-funnel social marketing campaign, starting with brand awareness and audience growth campaigns focused on the holidays.

We posted thematic content organically, which we then promoted for increased engagement and web traffic, generating product interest through reactions, comments, shares, and clicks.

Once these posts had gathered substantial engagement we promoted the best performers, optimizing on website purchases. These ads primarily targeted existing audiences that were built further up the funnel.

RESULTS:

Through the use of the full marketing funnel, we generated new aware¬ness and grew audiences of engaged users and website visitors for retargeting. Those audiences drove accelerated purchases, resulting in nearly double the tracked conversion value over the previous month, and an overall 9.6x return on ad spend.

$32,000 Facebook Ad Budget
432,718 Total Reach
2,731,527 Total Impressions
60,126 Total Engagements
17,138 Total Link Clicks
2,965 Website Purchases
$306,000 Conversion Value
9.6x ROAS