LEAD GENERATION CAMPAIGN

GOALS:

Amazon Kindle’s Enterprise division came to Project Bionic looking to leverage LinkedIn advertising to generate B2B leads from companies and individuals who would utilize their service to gift large quantities of e-books to employees, conference attendees, and/or clients. Their acquisition goal was $500 per lead.

STRATEGY:

We developed a 6-week campaign with a layered testing strategy designed to identify the most receptive audience groups and determine which ad creative resonated most with those users. Over the course of the campaign, we continued to systematically narrow our targeting and messaging to optimize the results, and generate the lowest possible acquisition cost.

RESULTS:

At the end of the campaign, we delivered over 100 leads at a cost per acquisition of $350 — 30% lower than the client’s goal. The campaign also generated over half a million impressions, nearly 2,500 clicks, and a 6% lead form completion rate within the LinkedIn platform.

519,991 Total Impressions
2,419 Clicks
0.47% CTR
107 Leads
$350.08 Cost Per Lead