Social media platforms are gathering places. More than message boards, they’ve become our digital living rooms: places where we kick back with friends and family, engage in conversation, exchange updates, discover new ideas, and seek out trustworthy recommendations in a connected space that transcends geography.

Social media is not a billboard or a bullhorn for sending one-way, one-off broadcasts intended to entice the masses; for merely communicating at your audience. To treat it as such is to fail to utilize it to its greatest potential: starting a two-way conversation with your ideal customer, and claiming a seat at their digital table.

Project Bionic has spent more than a decade becoming expert in the first marketing tool that allows you to engage directly with your consumer at every level of the marketing funnel. Through innovative strategy, excellent content, trustworthy community management, and data-driven, platform-specific solutions, we generate greater long-term ROI compared to one-off, short-term marketing wins. Over and over and over again.

Create. Analyze. Optimize. Repeat.

Businesses, brands, and organizations often misunderstand what it takes to be successful. They skimp on resources. They move too quickly, or not quickly enough. They hire a single Social Media Manager who doesn’t have the bandwidth, let alone the diverse skills, needed to perform the tasks at hand — competently or exceptionally.

That’s why we employ a small but rabid team of digital strategists, creative writers, branding specialists, graphic designers, photographers, and marketing analysts — bringing together the expertise necessary to build and support a successful social media presence that drives results in an authentic way. Including:

• Writing consistent, on-brand, engaging content.
• Diligent community management and crisis response.
• Creating and curating original photography, videography, user-generated content, and on-brand stock photography.
• Culling data and using analytics to learn about the community, progress your strategy, and improve your brand.

This process is a communal one. While each client has a dedicated 8 to 10-person team, we collaborate company-wide to build innovative, effective strategies and campaigns, creating an emotional investment at every level. It’s this stasis-defying, shared process that creates consistent improvement across the board. Because at the end of the day we care about one thing: excellence.