The purpose of TimTam’s influencer program is first and foremost to increase brand awareness amongst athletes, gym-goers, and physical therapists. Secondary to this, the program was designed to grow TimTam’s following on Instagram, to further validate the brand as an industry leader.
TimTam sought to achieve this primarily through in-kind payments of product, so we knew we’d be focusing in the micro- and niche-influencer demographics.
We started by identifying hundreds of potential influencers who had respectable followings on Instagram, matched the brand’s style, and who were likely to actually use the products. From there we managed the entire process, including contacting them with the offer, getting them under contract, arranging product delivery, reviewing and approving sponsored posts, and following up to collect results.
We received a great reception from influencers contacted. Influencer posts derived from this campaign drove an incredible amount of awareness, social engagement, and more than doubled the existing TimTam following on Instagram.
163 Potential Influencer Contacted
67 Influencers Committed
121 Products Sent to Influencers
63 Influencer Posts Published
4,430,000 Total Influencer Followers
303,00 Total Post Engagements
4,515 New Followers
131% Follower Growth